GSG
Featured Profiles
Current GSG members
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- Previous Experience
- Prior to GSG, I worked at the cross-road of finance and strategy, doing M&A on IB and corporate sides.
- Areas of Interest
- Online business, emerging technologies, organizational design
- Recent Project
- Developed a strategy to grow the online direct-to-consumer business for the European region
- Project Highlight
- Satisfaction comes from the 1/ results that you see pretty fast, 2/ client requests that you continue support their progress, and 3/ the feeling you are building expertise collectively in an exciting field
- Words of Wisdom
- Wits are nothing without work
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- Previous Experience
- Prior to GSG, I worked in technology for almost 6 years solving tough problems and delivering solutions that added great value to my customers ranging from logistic operators to airports to banks.
- Areas of Interest
- Digital transformation and online business, however almost all topics at the right depth interest me
- Recent Project
- Defined Samsung’s digital vision and transformational changes required to achieve this vision
- Project Highlight
- Creating positive impact for the business while helping extremely smart, motivated people grow
- Words of Wisdom
- Be humble and flexible. While we should strive to be a positive change agent in the organization and the world, humility and respect (for the way things have been) is the first step to making positive change and impact
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- Previous Experience
- Prior to GSG, I worked at the Federal Reserve Bank of New York for about 5 years where I engaged with central banks all over the world and coordinated development of policy positions with senior executives
- Areas of Interest
- Financial technology and consumer products
- Recent Project
- Developed a Samsung whitepaper on the expected metaverse transformation to help guide future decision making
- Project Highlight
- Collaborating with talented colleagues to develop new perspectives and expanding my knowledge with technical deep dives
GSG members in Business Units
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- Previous Experience
- Worked as consultant at McKinsey & Co. based in the US for 10 years across multiple industries and functions
- Areas of Interest
- Connected home, AR/VR, B2B sales, systems integration
- Recent Project
- Impact of 5G networks on enterprises and businesses
- Project Highlight
- Learning about and evaluating the technologies required to bring complex 5G use cases to life
- Words of Wisdom
- If you hear something you will probably forget it, if you see something you will probably remember it, but only when you do something will you truly understand it
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- Previous Experience
- I worked in external consulting, focusing on operation strategy and compliance before going to Kellogg School of Management. I was based out of the India office and subsequently out of the US office and led cross-functional teams across geographies to help clients restructure business operations.
- Areas of Interest
- Smartphone and its ecosystem, Go-to-market strategy, new product ideation
- Recent Project
- Mobile channel strategy for emerging markets, Strategic development of AR and VR Tech
- Project Highlight
- Identifying potential long-term market channel disruptors for mobile phone in emerging markets
- Words of Wisdom
- I relate to this -
If you’re trying to achieve,
there will be roadblocks. I’ve had them; everybody has had them.
But obstacles don’t have to stop you. If you run into a wall,
don’t turn around and give up. Figure out how to climb it,
go through it, or work around it – Michael Jordon
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- Previous Experience
- My background is in digital marketing in tech industry. Prior to GSG, I spent 4+ years leading performance marketing team at 2 tech unicorns of Southeast Asia, Lazada and Traveloka. I have also founded a digital marketing company where I worked with SMEs in over 6 industries building and growing their online presence in Thailand.
- Areas of Interest
- Digital marketing, Health tech, online ecosystem
- Recent Project
- My last project focused on identifying value-added promotions to help improve profitability and promotion effectiveness for Thailand market
- Project Highlight
- Coming from Thailand, it was fascinating to be working on the project that created impact for Samsung business in the country. The whole team had a pleasant time working with the clients, despite the entire time being remote. I enjoyed seeing the GSG team building not only deep understanding of Thailand market and its consumer behavior but also the Thai culture, and a long-lasting relationship with the Thailand office. Most importantly, it was great seeing our recommendations getting adopted and the impact it creates.
- Words of Wisdom
- Let go of what you cannot control, and focus on the positivity
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- Previous Experience
- My background is in the intersection of Tech, Finance, and Product Management. Prior MBA, I had spent about 8 year exploring Corporate Development in Tech and Private Equity before eventually getting a chance to apply my knowledge in Product Management and Marketing for Gaming, IoT, and FoodTech startups.
- Areas of Interest
- Functional: Product Marketing / Customer Experience / Venture Capital.
Business: Services / Emerging Technologies
- Recent Project
- Recently, I worked with Samsung US (SEA) team to help them with developing a marketing strategy for the Galaxy Watch product line
- Project Highlight
- During the project our team had a chance to better understand underling market trends in the fast moving smartwatch space. We had to look deeper into the evolution of key purchase decision factors, competitive landscape, and understanding the most valuable customer segments for Samsung ecosystem to drive valuable insights for SEA team.
- Words of Wisdom
- There is always a window of opportunities to get new knowledge about the market you may already know very well. It is crucial to balance your previous insights with watching for new market shifts as tech markets attracts many new players and brings various of opportunities to differentiate. Explore! Let the existent trails help you go further but don’t be afraid to make some new trails too.